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Tuesday, 04 May 2010 10:27

Why is RO not better known? Why is it not more widely used? Why is it so difficult to sell?

Written by Herb Koplowitz
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These questions are among the most frequently asked about RO.  

Jerry Harvey has argued persuasively that RO is anaclitically threatening to many who write and publish about management.  It pulls out from under those writers' and publishers' ideas they lean on to make sense of the workplace, ideas like the need for democratic decision making in the workplace or that we are all equally gifted.  (I would add that the notion of holding someone to account or of deselecting a subordinate is anaclitically threatening to managers who lean on being well liked.)

Harald Solaas has also noted that RO is consistently misunderstood.  Those who learn about RO assimilate what they read and hear to their current conceptual frameworks, and this distorts the intended message.

In a recent letter to the Board of the GO Society, Decio Fabio added an additional point to Jerry’s and Harald’s insights:
“My observation is that when we try to prove others are wrong, narrow minded, old fashioned, etc. they immediately fight against us even before they understand what we are saying. We need to acknowledge the fact that Jaques’s ideas aren’t so easy to grasp at first glimpse, they look (at surface) old fashioned military hierarchy and they need practice to comprehend.”

I draw two points from Fabio’s letter.

  1. RO consultants can be arrogant in our sureness about the model.  (I know I have been and I hear it in others as well.)  We deny our clients’ realities.  We insist that they see the world of work as we have come to see it without making the effort to see it as they do.  We deny the possibility that they may have a point.  Treating those who challenge our advice as though they are resistant, cowardly or just not that bright does not win friends or influence prospective clients.

  2. We have not learned to adapt our models to the realities of our clients.  The standard implementation procedures require a CEO who is a) a stratum more capable than their role demands and b) willing and able to overcome whatever cultural resistances the organization has to notions of accountability and stratified, constitutional capability.  We need to learn to fit our solutions and our implementation approaches to our clients' situations.  When the market regularly rejects the product you are selling, you can only blame the market for so long.


I would add one more point, one that not all of my colleagues may agree with me about:  I believe we have learned too much from our successes and not enough from our failures.  In “Why RO theory is so difficult to understand”, Harald Solaas made the following observation:

I am sure we have all lived the situation in which “critics” contend that these predictions [made by RO] are mistaken because their own experience contradicts them, blind to the fact that their data come from observation done under non-requisite conditions.  (His italics.)

I believe we make a similar error, that too much of our own learning about human nature in the workplace comes from our experience in workplaces where capability, culture, personalities and other factors make it possible to successfully apply standard approaches to RO and its implementation.  As far as I am aware, we lack understandings and approaches that are general enough to be relevant to a broader array of organizations.  Until we broaden our horizons and our methodologies, we will continue to appeal to a small market, sales and implementation will continue to be difficult, and RO is unlikely to move into the main stream of management.

 


 

[1] Harvey, Jerry “Musing About the Elephant in the Parlor or “Who the Hell is Elliott Jaques?”, pp. 173 – 202 in Harvey, Jerry How Come Every Time I Get Stabbed In the Back My Fingerprints Are On the Knife? Jossey-Bass, 1999

[1] Harald Solaas: “Why is RO theory so difficult to understand?” http://globalro.org/en/go-library/articles-excerpts-a-chapters/134-why-ro-theory-is-so-difficult-to-understand.html, 2003

Last modified on Tuesday, 04 May 2010 10:42
Herb Koplowitz

Herb Koplowitz

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5 comments

  • Comment Link Nagib Choueiri Wednesday, 12 May 2010 01:10 posted by Nagib Choueiri

    I suppose that I can provide you with the view of a “stranger” with different perspectives to answer the question.
    When I became the OD manager at the American University of Beirut I was leaning on my 30 years experience with Kodak in a variety of managerial positions, and on the formal and practical training that I had with that company which has developed my understanding of what workgroups are and how organization structures could be developed. I never had any of the academic backgrounds or notions on RO concepts; it was my nosiness when I was looking for a conference on OD that I came across RO and GO conference three years ago.
    So I first learned about RO through the articles that were published online. I was attracted by its common sense propositions, its approaches and logical solutions. I suppose it made sense to me because I was a total stranger to the science and as such did not have any academic prejudices. Furthermore my lifelong work experience has always been on the practical level and in the field where I always brushed shoulders with my subordinates and always applied team intimacy as a success recipe.
    Hence what I saw in RO directly connected with my own worldview of how people interact and what makes teams tick and what is worth fighting for in a workplace etc... I was very excited about the concepts and wanted to introduce them to my management ASAP.
    However till now I have not even been able to bring my management to seriously listen to my explanation of what RO is, let alone proposing answers and solutions to our organizational issues.
    The failing attempts have made me think through the causes of this uphill struggle and I have come to realize the following;

    a- The present mindset of organizational management has been solidifying for the past few decades based on theories and concepts that were proposed and developed unchallenged as they were the forerunners. Those concepts have become reality; the practices have become the norm. . In this context RO is a latecomer and sometimes is the antitheses to the certain “realities”. Challenging “realities” induces defense mechanisms and resistance. Changing paradigms is a long process that would require thorough understanding of the “battlefield” and long term planning.

    b- I am not qualified to talk too much about how this could be done, but I can share my insight on it.
    In general there are two main sources that feed the organizational management mindset today; the academic formation and the consultancy professions. If RO is to become at par with other organizational “realities” in the work arena, it needs to be at par with those realities in the academic curriculums that form the future managers (and consultants), and in the vocabulary of the organizational consultants.
    For the academics, RO needs to be transformed into a curriculum that could be adopted for knowledge transfer in colleges.
    For the professions, HR is the profession that is the key in the establishment of organizational structures and in driving compensation schemes etc… where RO can be a core value.

    Hence my suggestion would be to consider strategies that would make RO a legitimate part of the curriculums of Business Administration and HR majors, and strategies that would get RO closer to the HR profession (associations, conferences, literature, magazines etc…), to become part of the HR propositions.

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  • Comment Link Hennie Richards Wednesday, 12 May 2010 05:09 posted by Hennie Richards

    Both the main article and the comment by Nagib are instructive. I have completed a 30 year corporate career which ended as CEO in a public entity. I now provide business support to medium size enterprises. In my own attempts to introduce RO to my clients, the shutters come down very quickly. However it is not because they do not want to hear it, it is because I have not found a way to explain it effectively. When I was introduced to RO in the late 90s in South Africa, I was "fascinated" by the concepts but did not really understand it. In fact the consultants did a lousy job of explaining it to me. I began my own reading programme and only some years later did the whole thing come together for me.
    I am a little "academically inclined" so my colleagues say, but value practical and straightforward explanations now more than I did before. As a senior member of the SA Board for People Practice I believe that developing a stream of interest in RO through this HR Board would go a long way to attracting more interest from practitioners and opening doors into business.
    At the back my mind I am convinced that we are sitting on a gold mine...I just am not sure how to mine it!

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  • Comment Link Alex Todd Wednesday, 12 May 2010 10:08 posted by Alex Todd

    Consider participating in Gary Hamel's Management Innovation Exchange (http://www.managementexchange.com) and submitting a "hack" with a general solution concept that the community can embrace as their own, rather than forcing RO down their throats. Often people need to come to their own conclusions through an inclusive process of discovery. There is also a contest for the M-Prize that if you win would give you exposure and legitimacy.

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  • Comment Link Adam Thompson Friday, 14 May 2010 15:30 posted by Adam Thompson

    "However it is not because they do not want to hear it, it is because I have not found a way to explain it effectively." - Hennie - well said, and refreshing to see the focus on the explainer and not the listener.

    I find it helpful to see RO to organisations as what physics is to building, say, a bathroom. Not much point explaining Netwon's three principles of motion when someone needs advice on putting in the shower.

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  • Comment Link Justin Codreanu Monday, 24 May 2010 14:51 posted by Justin Codreanu

    All postings are not only instructive, but add insight to why is RO a hard-to-get concept and a marginal management theory.

    From an executive's perspective, the idea of restructuring the enterprise is a challenging one. Imagine you have to report growth on bottom line every three months, the business competition is tougher and tougher and the overall economic climate is not supportive to growth. Add on top the fact that the RO intervention takes time and the results will not impact and immediately the bottom line (supposing the you, the executive, clearly understand the model and its benefits). Given all these elements (lets add internal politics to the complexity of the picture), will you make the decision to use the RO intervention as the key competitive differentiator?

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