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Norm Trainor
Founder & CEO
The Covenant Group
Norm Trainor is the founder and CEO of The Covenant Group. He is an international speaker, the author of the best-selling book, The 8 Best Practices of High-Performing Salespeople, and a consultant to organizations around the world.

In 1975, Norm was selected by Wilson Learning Corporation to set up and organize Wilson Learning Canada. As Managing Director, he grew the new organization to 33 employees in just eight years before leaving Wilson to found Trainor Consulting Ltd. This new company specialized in the custom design of training programs, principally in the areas of sales, customer service, management, product/technical knowledge and interpersonal skills.

After 1991, when Trainor Consulting was acquired by The Wyatt Company, Norm stayed on to build that company's Organizational Effectiveness Group.

In 1995, he left Wyatt to form The Covenant Group, where he amassed and diagnosed research on top performing professionals, eventually distilling that research into The 8 Best Practices concept. He then went on to write The 8 Best Practices of High-Performing Salespeople, an inspiring story of his work with three high performers. The book became the National Post's 1999 #1 business book in Canada. He is also the author of Best Practices: Training and Development, Carswell Thomson's international bible on Training and Development. His most recent book is The Entrepreneurial Journey: a handbook for building your business. As well, Norm Trainor is a regular contributor to Investment Executive and writes a popular monthly column for Senior Market Advisor.

Norm began his career in the life insurance business, qualifying for the National Quality Award (NQA) and the Chartered Life Underwriter (CLU) designation.

His academic background includes a BA with Honours in Psychology from the University of Toronto, and postgraduate courses in Psychology and the Behavioural Sciences.

Degrees and certifications

  • BA (Honours) - Psychology - University of Toronto, Ontario, Canada
  • CLU - Chartered Life Underwriter

Contact Info

Major organizations and consulting firms that provide Requisite Organization-based services

A global association of academics, managers, and consultants that focuses on spreading RO implementation practices and encouraging their use
Dr. Gerry Kraines, the firms principal, combines Harry Levinson's leadership frameworks with Elliott Jaques's Requisite Organization. He worked closely with Jaques over many years, has trained more managers in these methods than anyone else in the field, and has developed a comprehensive RO-based software for client firms.
Ron Capelle is unique in his multiple professional certifications, his implementation of RO concepts through well designed organization development methods, and his research documenting the effectiveness of his firm's interventions
Former RO-experienced CEO, Ron Harding, provides coaching to CEOs of start-ups and small and medium-size companies that are exploring their own use of RO concepts.  His role is limited, temporary and coordinated with the RO-based consultant working with the organization
Founded by Gillian Stamp, one of Jaques's colleagues at Brunel, the firm modified Jaques;s work-levels, developed the Career Path Appreciation method, and has grown to several hundred certified assessors in aligned consulting firms world-wide recently expanding to include organization design
Requisite Organization International Institute distributes Elliott Jaques's books, papers, and videos and provides RO-based training to client organizations