Profile picture for user azucenagorbaran
Azucena Gorbaran
Founder and CEO
AMG Consulting Group

With 25 years of experience in consultancy, Azucena has worked with leading companies managing more than 150 transformation projects in Argentina, Chile, Uruguay, Colombia, Perú, Venezuela, Bolivia, Ecuador, Brazil, Mexico, Guatemala and Panama.

Azucena’s area of expertise is helping organizations in the process of growth and transition towards more complex business environments and increasing competitive capabilities of such organizations. The differential aspect of her consultancy approach is her ability to establish deep and clear connections between a company’s business strategy and organizational capabilities, and to implement plans accordingly.

A few examples of Azucena’s contribution to leading companies include the following:

  • Working with the oil and energy company YPF in its transition from being one of the biggest Argentinean state-owned company to being a Spanish private company.
  • Helping to set up the vision during the start-up of the airline LAN Argentina and aligning the company to work driven by that vision.
  • Assisting the largest cellular phone company, Movicom, during its growth process and later merger with Unifon in Argentina, Chile and Panama.
  • Working with Grupo Brescia's Corporate Centre in Peru.

Azucena contacted Elliot Jaques in 1983 through Jaques’ disciple, Profesor Aldo Shlemenson. Since then, Azucena has integrated concepts from Requisite Organization such as structure design, potential capability assessment, talent pool planning and leadership practices into her approach.

Azucena was a member of Wilson Learning Corporation’ leading board and represented the firm in Latin America during 14 years.

Degrees and certifications

  • Bachelor degree in Psychology - Universidad Nacional de Córdoba
  • Master's Degree in Sociology - Universidad Católica de Buenos Aires
  • Postgraduate studies in Organizational Change and Business from Escuela de Psicología Social de las Organizaciones and from Centro de Estudios Macroeconómicos de Argentina – CEMA
  • Certified Master Trainer from Wilson Learning Corporation, USA

Contact Info

Major organizations and consulting firms that provide Requisite Organization-based services

A global association of academics, managers, and consultants that focuses on spreading RO implementation practices and encouraging their use
Dr. Gerry Kraines, the firms principal, combines Harry Levinson's leadership frameworks with Elliott Jaques's Requisite Organization. He worked closely with Jaques over many years, has trained more managers in these methods than anyone else in the field, and has developed a comprehensive RO-based software for client firms.
Founded as an assessment consultancy using Jaques's CIP methods, the US-based firm expanded to talent pool design and management, and managerial leadership practice-based work processes
Former RO-experienced CEO, Ron Harding, provides coaching to CEOs of start-ups and small and medium-size companies that are exploring their own use of RO concepts.  His role is limited, temporary and coordinated with the RO-based consultant working with the organization
Ron Capelle is unique in his multiple professional certifications, his implementation of RO concepts through well designed organization development methods, and his research documenting the effectiveness of his firm's interventions
A Toronto requisite organization-based consultancy with a wide range of executive coaching, training, organization design and development services.
A Sweden-based consultancy, Enhancer practices time-span based analysis, executive assessment, and provides due diligence diagnosis to investors on acquisitions.
Founded by Gillian Stamp, one of Jaques's colleagues at Brunel, the firm modified Jaques;s work-levels, developed the Career Path Appreciation method, and has grown to several hundred certified assessors in aligned consulting firms world-wide recently expanding to include organization design
Requisite Organization International Institute distributes Elliott Jaques's books, papers, and videos and provides RO-based training to client organizations