How felt-fair pay is key to conscious capitalism - document itself

A paper by Don Fowke in 2005

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My grandson, Joshua Fowke, is a 16 year old entrepreneur with a start up business: New Lawn Care Toronto. He defines his core purpose “to provide students with work that gives them real life skills and work experience to enhance their future”. Of course he has a business plan that runs the numbers so it will be profitable meeting that purpose. And he has disciplined logistics to be efficient, clear production standards, pricing that gives both good value and good margins. And he focuses on training his “Ambassadors” so they are empowered to go about the business of “relieving our clients of lawn care stress while providing the opportunity for students to learn and grow.”
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