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Giovanni Gasperoni
Executive Vice President of Marketing and Sales
Novus International

Dr. Giovanni Gasperoni is Executive Vice President of Marketing and Sales, responsible for the Marketing function and worldwide sales.

Dr. Gasperoni graduated “cum laude” from the Faculty of Veterinary Medicine, University of Bologna in 1985.  While serving as a marketing consultant for Monsanto Europe from 1984 to 1989 he conducted a market survey of the Methionine market in Italy.  He was hired full time by Monsanto as Manager Counter trade.  While in that position he coordinated a project which lead to the commercialization of a new DFP feed grade phosphate to the former Soviet Union.

Dr. Gasperoni participated as a member of the team that formed Novus while managing the European technical organization.  He identified key services to enhance the commercial strategy in Europe, including the creation of a practical application of modeling techniques for large-scale animal operations.

In 1994 Dr. Gasperoni relocated to St. Louis and became Director for the worldwide Technical Organization.  While in this position he developed three proprietary services to differentiate Novus from the competition.

Dr. Gasperoni was co-founder of Omnus, a wholly owned subsidiary of Novus International and served as worldwide Director, Marketing and Sales from 1996 to 1998.  He became President of Omnus and was responsible for the strategic vision, marketing and overall business development of the company until 2000.  Omnus developed enterprise software, services and Internet applications for industrialized animal agriculture based on sophisticated modeling techniques.

In 2000 Dr. Gasperoni was named Director, Antioxidants Business and was responsible for the global marketing and sales of all antioxidant products.  He secured new partnerships with Korea and China and started development of a new line of natural antioxidants.

In April 2007, Dr. Gasperoni formally assumed the position of Executive Vice President Marketing and Sales. He works closely with the President and has been instrumental in leading several new products to market worldwide.

Dr. Gasperoni is fluent in 5 languages:  English, Italian, Spanish, French and Portuguese.  He is a native of Italy and has lived in Brussels and the United States.

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