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The focus of this book will be on finding the right pattern of growth for your business.
This book is written for entrepreneurs, those remarkable individuals who turn their dreams into a business reality. While the book is designed for entrepreneurs in every sector and industry, the majority of the case studies and examples are drawn from The Covenant Group's work with financial advisors.
As Norm puts it, “This book builds from where The 8 Best Practices left off. Since my first book came out, our organization has worked with thousands of financial advisorsacross the globe helping them build their businesses. But even in the few years since The 8 Best Practices, the game has changed. The complexity facing entrepreneurs is staggering.
Nowadays, the world’s top advisors are not the world’s best sales people, or the world’s best marketers, they are the world’s best entrepreneurs. I’ve written my latest book as a handbook to show advisors, and entrepreneurs of all stripes, how to compete in the increasingly complex world of client relationships and business strategy by mastering the art of business. In other words, I’m showing the reader how to take the entrepreneurial journey.”
The Entrepreneurial Journey is a start-to-finish guide to business planning that is both educational and actionable. The book explains how to build a customized business plan and incorporates exercises so the reader has actually built his or her plan by the end of the book.